An agent built by people who do this for a living.
Herd CoPilot pairs the speed of an always-on agent with the judgment of a team that has spent years inside consumer brand finance. The agent gives you a fast, honest first read. The humans are there when the stakes are real.
Ben Tregoe
Founder
Ben founded Herd CoPilot and Elephant Herd Capital to fix a problem he kept seeing: great consumer brands starved of cash, stuck choosing between dilution and bad-fit debt. He has spent his career on the finance side of brand growth — building capital strategies, structuring inventory financing, and advising founders on when to raise, when to borrow, and when the smartest move is to free up the cash they already have.
Connect on LinkedInThe bench behind the agent
Behind CoPilot is a small team of seasoned brand finance specialists who have structured deals, run finance and ops, and dealt with the same challenges you face. When you ask for a human review or book a call, you're working with them directly.
Your numbers stay yours.
Talking about money takes trust. We treat your information the way we'd want ours treated.
Treated as confidential
Everything you share with CoPilot — your numbers, your URL, your goals — is handled with strict confidentiality and used only to help with your capital decisions.
Never sold, never shared
Your financials are yours. We don't sell data and we don't share anything with a capital provider without your explicit go-ahead.
You stay in control
You decide how far to take it — from a quick read to a full engagement. Nothing happens behind your back.
Start with a question.
Tell CoPilot your goal and your store URL. See what the right capital path looks like for your brand — in minutes.